Social Networking

Using Social Media To Drive People To Your Health Club

by Brian Cannone www.fitnesssalestraining.com

Social media is a huge phenomenon producing some incredible results in today’s marketing world. Some business are already cashing in on the enormous opportunity while others don’t seem to understand that social media can be used for any business in any niche.
But how is that possible?
You can only understand the answer if you truly know the purpose of social media. And to put it simply, the purpose of social media is to create conversation with anybody and everybody at the same time. In a marketing sense, the purpose of social media is to simply build trust with your prospects, but I’ll get to that a little later.
So how can you use sites like MySpace, Facebook, Twitter, etc. for your local offline business? Let me show you.
The first thing you need to realize is that with social media, your main goal is to create an engaging conversation and build trust. You can do this in the form of polls, surveys, or simply posting a fascinating article or blog post and letting your followers know about it. This in turn helps cement the fact that you’re an expert and will make them trust you even more.
And going back now to trust, which is one of the most powerful tools you can use to get people to go to your health club, are you trying to build it with your prospects?
It just so happens that you can build trust incredibly easy with social media because your followers get to see the real you. They get to see your personality, your interests, what you’re doing throughout the day, and they get to see whether or not you truly care about them.
Let me give you an example.
Your prospect is deciding whether to join your health club or your competitors – we’ll call him Bob.
They’ve visited both your clubs which they like equally and have the same price, but they’re your friend of Facebook and not Bob’s.
Once a week you send them an article giving them some great health information, and they check out your profile and get to see that you’re not just some health club owner, you’re an actual human being. That might sound strange, but most people will tend to pick one business over another just because of the fact that they’ve met or have seen the owner – literally!
Now who do you think that prospect is going to pick – you or Bob?
You of course! Because you’ve shown them you know what you’re talking about, you’ve started to build the relationship, and now you seem more “accessible” to them, which immediately lowers their buying guard down.
I highly suggest getting on multiple social media sites today and getting in contact with your current clients as well as your prospects.For starters, try setting up an account with MySpace, Facebook, Twitter, and FriendFeed. Then get in there, be proactive, and watch the money roll in!

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