Do People’s Initial Reactions To Your Health Club Determine Your Success?
by Brian Cannone www.fitnesssalestraining.com
When a person walks into your health club, what do they think? What do they feel? HOW do they feel? Are they comfortable, or do they feel uneasy? Is your business inviting, or nerve-wracking? Does it feel like a place they can comfortably belong to as part of a group, or a location where they’d feel out of place?
These are just a few of the questions you must be asking yourself if you want your business to flourish in any economy. I’m going to give you a few things to consider about why you need to think about what people are feeling as they’re walking through your doors for the first time.
So first, you need to understand that although your prospects might not think anything negative consciously, for some reason or another they might be thinking them unconsciously. Most of the time they won’t even know it!
Have you ever walked into a place and simply felt “weird” about it?
That’s exactly what I’m talking about – you don’t want you health club to be giving your prospects those types of feelings!
But since they’re most likely getting these feelings unconsciously, how do you know if they’re having them?
Well, that’s where test subjects come in.
All you need to do is get a few people, it could be relatives, friends, or anybody else, to come into your health club and tell you exactly what they’re feeling (oh and by the way, try to find people who will honestly tell you and are very open with their feelings).
Have them come into your business and simply walk around, telling you where they feel themselves getting positive or negative emotions.
And obviously if they’re feeling negative emotions anywhere, try to figure out why. Maybe it’s the colors, maybe they noticed somebody gave them a weird look, maybe there’s a poster on the wall that simply isn’t connecting with them like it should, or maybe they’re feeling intimidated for some reason.
These are things you absolutely need to find out, because as you know, first impressions are a big factor and if you drive someone away the first time, it might be hard to get them back.
In my opinion some of the best emotions your prospects could be feeling when they walk into your health club for the first time include feeling comfortable, impressed, and also that they get the feeling that could easily belong to your club.
This can be accomplished by having extra-friendly staff, having bright, warm colors, as well as simply making them feel like they’re already part of your “family” even if they’re not a paying member yet. All of these factors combined will give you an extra boost above your competition, without spending any needless money on extra marketing or advertising!
No comments:
Post a Comment