Why Having A High Quality Image Will Propel Your Fitness Business To New Heights
by Brian Cannone www.fitnesssalestraining.com
If you look at nearly any business in any niche, the one characteristic you’ll see in the most successful business is that they hold a very high quality image.
What I mean by this is that when a consumer thinks about your business, they should be thinking of it as a high quality business, not some run down shack that’s cheap and for poor people. Think about it, what kind of business would you rather be a part of it you were your prospect? Would you rather belong to a health club that holds a high quality image, or one that people think of as a place where poor people go if they want to get in shape?
When people walk into your business, they should feel like they’re a king or queen. They should feel like they’re getting pampered, like they belong to a high-class club, like they’re part of an elite group that only certain people are allowed to get involved with.
If you can help your clients feel like this when they’re in your business, it’s going to go a very long way towards helping keep your client retention rate sky high. In fact, you’ll even be more likely to get a lot more referrals if they feel like they’re part of an elite group because they’re going to brag to their friends about it!
So now all of this begs the question – how do you make your business appear high quality?
The answer is simple.
If you make your client feel like they’re the only person in the room. Make them feel like they’re your only client.
And you can do this in many ways, including how you answer the telephone, how you treat clients as they’re walking through the door, how you treat them as they’re leaving, how you treat them when they’re asking questions, how clean and “tidy” you keep the business, and generally how you run every aspect of the business.
Also, one of the most advanced psychological tricks you can play is to simply increase the price. Even if you literally change nothing else in your business, simply increasing your price will increase the perceived value of your services.
Think about it, would you rather buy a named brand item at a store, or a generic brand? Most of the time the ingredients are the exact same thing, yet people are willing to spend 20%, 30%, 50% or even higher simply to buy the name brand item.It’s the exact same for your business. Increase the price and you increase the image of quality of your business. Then if you follow my other steps and treat your clients like gold, you have a winning strategy!
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