What Really Matters

Do You Know What REALLY Matters?

By Brian Cannone
http://www.fitnesssalestraining.com


I'd like you to take a few minutes out of your day today and do something that might radically change the way your business carries out its day to day activities.

What I want you to do is this:

Sit down and write out every single thing your employees (and yourself) are required to do to maintain your business.

This would include dusting, vacuuming the floors, taking care of your clients, and literally every single piece of your day.

Then, think about whether or not you're carrying out the most efficient and time-worthy activities, or if they're useless and really don't contribute.

One of the most important things you'll need to think about is how clean your health club is. A regular gym might not care AS much about how clean it is (obviously it should be clean, but they might not have to be quite as stringent about it) – but with a health club you're trying to show that you're sophisticated and high-quality so cleanliness is a huge factor.

Do you have all the corners of your building cleaned? How about all the air vent covers, baseboards, and small areas that you might not even think about? A lot of times you can find a ton of places where dust seems to accumulate very rapidly. It might not seem like a big deal, but what if one or more of your clients happens to find it? What would they think of your health club after they found huge piles of dust in the corner?

Well, let's just say they wouldn't think very highly of the place, and you might even lose their business.

Another thing to take into consideration is how friendly your place of business in. What is the atmosphere like when a prospect or client walks in the door? Is it warm and friendly, or loud and obnoxious? Are you greeting them on their way in and telling them to have a great day as they're walking out? Are you treating them like royalty during the time they're there?

If not, I suggest you start today.

The third thing to look out for is, well, everything else. The first 2 things need to be taken care of first, then put your time into “everything else”.

Now your health club might be slightly different and that's completely fine. What you need to do is figure out what is most important to your client, and make sure that part of their experience is always at 100%.

Then figure out what they would care about next, and make sure that's completed. Keep doing this over and over again.

If your clients see that you're willing to put THEM first and make sure everything is done according to what they want, you're going to build loyalty and trust from day one and you'll be one of the most efficient and well-respected health clubs in your entire area.