What Sherlock Holmes Can Teach You About Making More Money With Your Health Club
by Brian Cannone www.fitnesssalestraining.com
Sherlock Holmes was a great detective. He could solve some of the most impossible cases, and there’s actually a lot you can learn from him when it comes to increasing the revenue to your business.
But what does he have to do with your business?
A lot actually!
You see, Sherlock Holmes was a detective, and that’s exactly what you need to be. In the online marketing world, some of the most successful people are those who kind of “spied” on their competitors and borrowed the ideas they were using to put into their own business.
And that’s’ exactly what you should be doing!
By spying on your competitors to see what they’re doing right, you not only get more ideas from them to help increase the revenue to your business, but just seeing those ideas will often times give you even better ideas. That way you’re not blatantly copying what they’re doing, you’re just improving on some aspect of their business.
Ok so how do you spy on your competitors without making it obvious?
Here are a few ways:
1. Collaborate With Them – If you can find a business similar to yours but not competing (i.e. if you have a weight loss club and they have a muscle-building gym), you can partner up with them and form a small mastermind. Then, bounce ideas off each other and start putting those ideas into use. This is probably the best method because with this method you get to copy the ideas without your prospects knowing, because you’re marketing to different types of people!
2. Secret Shoppers – You can actually hire people to go into your competitors businesses and jot down the ideas that they think are the best. They can also critique them, figuring out what things they didn’t like so you can make sure you’re not doing them in your business. You can get friends, family, or even pay people to do this – that’s up to you.
3. Secret Shoppers For YOUR Business – Along the same lines, you can hire people to do the same thing, but doing it for your business. By doing this you get to objectively find out how your business is run when you’re not there. Just be prepared to understand that it’s never going to run as smoothly as you want it to, and although you may need to change things around when you find out the truth, don’t get so angry that your employees start to resent you. If you’re able to not only pick up ideas from your competitors but also find out what they’re doing wrong, plus what you’re doing wrong, your business is going to start jumping way ahead of the competition. This is simply maximizing the good things about your business and minimizing the bad. And guess what – your clients and your prospects WILL notice, and they’re going to love it!
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